Crack the Marketing Case and Interview like a CMO by Nitish Rai Gupta
Author:Nitish Rai Gupta
Language: eng
Format: epub
Publisher: Bloomsbury Publishing
• Something to ponder about
In summary, the CASE framework above condenses all the fundamentals and can act as a ready reference for you as you prepare for and finally interview with your desired marketing firm.
The next chapter will have eighteen marketing cases covering different categories of products, services, different geographies and multiple marketing challenges including and not limited to the 4Ps. These cases will act as good practise ground for you to apply the CASE thought process before your actual job interview.
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